A carrot for Rudolph and a mince
for Father Christmas are traditions that most British families associate
24 December. But as so-called Christmas Eve boxes
popularity, do they add to the festive joy or simply pile on pressure for parents?
Christmas Eve boxes are typically given to young children as a way to break the anticipation of the next day with some small gifts and activities.
They can be as simple as a box or as elaborate as an engraved wooden chest, filled sweets, pyjamas, films, books and games.
But many parents are oblivious the Christmas Eve box – while others understandably feel that a box adds to the stress and workload of keeping children over the Christmas holiday.
Families are now sharing ideas for Christmas Eve boxes Pinterest, with posts from parents in the US and Canada as as in the UK.
Google says the number of people in the UK for Christmas Eve boxes on its shopping tab reached its highest-ever point 13 and 19 November 2016.
Retailer Matalan's new line of 10,000 empty Christmas Eve boxes sold by December, while online retailer Notonthehighstreet said of its Christmas Eve boxes had increased by 364% since last year and were in "thousands".
Consumer expert Prof Vince Mitchell said we cannot pin when Christmas Eve boxes began - but that it was a festive tradition that been "waiting to happen".
Prof Mitchell suggested parents are also influenced by gift-giving in Europe, where children from many countries receive their presents 24 December.
But in the UK, Christmas Eve boxes are becoming a "clever retail invention", Prof Mitchell said.